Branschaktuellt becomes Elmässan’s official trade fair magazine

Elmässan is the largest meeting place in the Nordics for electrical installation, lighting, and fiber optics and is held annually at Kistamässan in Stockholm. New for this year is that Branschaktuellt is the media partner for the event and will produce the official trade fair magazine, a decision based on a long-standing collaboration.

“We choose our partners strategically and want to work with people who are as passionate about the industry as we are. Our target audience reads Branschaktuellt, and therefore it feels natural that we collaborate for the event and make this investment together in the trade fair magazine. Moreover, we know that Branschaktuellt delivers quality and has extensive knowledge,” says Mikaela Kämpendahl, Project Manager at Elmässan.

“For us, Elmässan is the optimal partner for collaboration. We share the same goals, and the team behind the fair makes it very easy for us to deliver an interesting product,” says Oscar Lundberg, CEO of Branschaktuellt.

Branschaktuellt will provide visitors with the full program, zoom in on exciting speakers, and deliver newsletters and in-depth coverage ahead of the fair.

A highly relevant industry

Elmässan will take place on October 18-19 at Kistamässan, Stockholm. The floor will be filled with a multitude of both smaller companies and large well-known brands in fields such as electrical installation, lighting, and solar cells.

The increased electricity consumption in society means that there is a great need for growth in the industry. A meeting place like Elmässan has never been more important.

“We look forward to diving deeper into an industry that has been in the spotlight over the past year. Elmässan presents innovative solutions, and we look forward to conveying them to a broader audience,” concludes Oscar Lundberg, CEO of Branschaktuellt.

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