Branschaktuellt.se reaches a new milestone with over two million unique visitors in the past year. With 12.5 million page views, the portal positions itself in a league of its own as the most influential news source for the construction and infrastructure sector in the Nordic region.
Strong growth driven by relevant coverage
Behind these figures lies an editorial team that consistently delivers the industry news that decision-makers need to stay updated. When Branschaktuellt reports on Serneke’s bankruptcy, construction giants’ AI investments, Förbifart Stockholm, or Västlänken, the articles gain wide distribution.
“We clearly see that our readers need a comprehensive view of the construction and infrastructure sector, not just niche details but the big picture that affects their business. We have created the best news mix for the industry,” says Myrna Whitaker, editor-in-chief at Branschaktuellt.
A major reader survey conducted this spring shows that Branschaktuellt reaches the right target audience: 69% of readers have decision-making roles, with 19.7% sitting on management teams and 28.4% as middle managers. The readership is dominated by the private sector (79.9%) and a full 68% of readers have actively clicked on or read an advertisement on the site.
Strong position creates new opportunities
The combination of the right content and the right target audience has made Branschaktuellt a sought-after partner. When companies want to reach decision-makers in the construction and infrastructure sector, they turn to Branschaktuellt.
“Our partners and trade fairs want quality visitors and exhibitors, and they reach them through us,” says Oscar Lundberg, CEO of Branschaktuellt.
This is clearly visible in successful collaborations with Easyfairs trade shows such as Elmässan and Fastighetsmässan, as well as SBR’s Konsultdagar – partnerships built on Branschaktuellt’s ability to gather the right people.
Nordic expansion as the next step
The success in Sweden has paved the way for expansion across the entire Nordic region. Branschaktuellt now leads a network with iradar.no, iradar.fi, iradar.dk, and industryradar.com – all built on the same fundamental principle: broad, relevant coverage for the region’s decision-makers.